The travelling road show visited regional hot spots around Gippsland including Marlo, Lakes Entrance, Bairnsdale, Sale, Traralgon and Warragul.  During the roadshow, tourism business owners heard from industry experts on social media, tourism e-kit, yield management and channel management solutions to both drive and power their businesses into the new age of technology.

Presenters included Despina Karatziaks (Institute of Tourism Excellence) and Bookeasy's Alex Forbes provided business owners insights to assisting in their online presence including Tourism E-Kit, Social Media, Yield Management and Channel Management.

Research shows that 30 million people globally look for travel information on a mobile device each month and over 60% of customers are ready to make direct instant bookings. Last year, it was estimated that $265 billion was spent of online travel globally.

                                    

 

Alex Forbes, Bookeasy Business Development                                                                                    Despina Karatziaks, Institute of Tourism Excellence, 
& Projects, presenting at Creating Smart Connections                                                                          presenting at Creating Smart Connections

 

What does this mean for accommodation & tour/activity operators? 

Multi-channel distribution is the key to success. Business owners now require a distribution strategy that considers both traditional and emerging channels, including Online Travel Agents (OTAs) and branded internet booking engines (own website), as well as systems that allow customers to book directly from their mobile devices or social media sites.

Bookeasy has an entire suite of award winning products that are trusted and used by more than 38,000 accommodation & tour/activity operators and connect to over 165 Visitor Information Centres around Australia. This successful formula helps allows operators to partner with the local region, increase revenue, streamline business process and drives down the cost of acquisition.

If you are an accommodation operator and are looking for a room and channel management system, Room Manager hospitality software provides the ultimate reservation management system allowing you to expand your online distribution, as well as manage your rooms, rates and bookings with ease.

For tour and activity operators, Tour Manager is Australia’s longest running and number one Tour Management System. Tour Manager provides you a one stop shop with market leading features in which you can manage all of your reservations, payments and accounting.

 

For more information about any of these products, email support@bookeasy.com