Frequently Asked Questions

What is digital signage?
What can digital signage do for me?
Why Impart Media Group?
How does Impart IQ™ work?
What is Narrowcasting?
What is Out-of-Home (OOH) Advertising?




What is digital signage?
Digital signage is a name given to any number of methods used to display multimedia content in public spaces. Alternatively known as dynamic signage, electronic signage or narrowcasting, networks of digital signs have been deployed across numerous retail chains, banks, airports, and corporate headquarters to deliver informative and entertaining content to captive audiences and passers by. In its most basic implementation, a digital sign consists of a playback device (such as a computer, VCR, flash or DVD player) connected to a display.

Depending on the application, the display might be a small LCD screen, a large plasma display panel, a rear projection display, or even a video wall composed of a number of connected screens. With a number of affordable options available, anybody with a message to send to their out-of-home audience can benefit from a digital signage installation.
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What can digital signage do for me?
Anybody who needs to display dynamic content in a public environment can benefit from digital signs. While retailers are arguably adopting signage networks in the largest numbers, the technology is also being used to deliver dynamic messages to customers and employees alike in financial institutions, airports, hotels, mass transit hubs, auto dealerships, malls, corporate offices, and other public spaces.
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Why Impart Media Group?
Founded in 1983, Impart Media Group, Inc. provides end-to-end information networks, transactional kiosks, digital signage solutions, and direct-to-consumer advertising.

Impart's diverse line of software and hardware solutions provide an extremely scalable, highly reliable, open-architecture platform for the next generation of dynamic media.
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How does Impart IQ work?
The Impart IQ Solution™ allows anyone to setup dynamic digital content with minimum pain and maximum speed. The kiosk and digital signage system is extremely flexible and adapts to many environments and types of content. It can be a small or large display, wide screen, or standard TV. You can have interactive touchscreens at ground level or just queue up video on the top portion of the screen. Whether your needs are a single passive sign or 10,000 interactive kiosks, the Impart IQ Solution™ answers all the tough industry needs.

The Impart IQ Solution™ is made up of a suite of applications, used as a stand-alone application or used together to create the ultimate media network. The design is an intelligent server/player architecture that allows control of all devices from one simple web interface.
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What is Narrowcasting?
Perhaps the most important aspect of any digital signage network is the message the viewer sees on screen. As one of the leading companies in the digital signage industry, Impart Media Group has the skills and experience needed to make sure your viewers understand, and more importantly, remember your message.

Impart has a long history of successful narrowcasting, or target marketing, with a wide variety of clients. We have the expertise required to help our clients develop, create and schedule exciting, dynamic content that is aimed at the specific population our clients wish to target. Whether you are looking to drive sales of a specific product, or trying to raise general brand awareness, we will work with you to create tight, targeted advertising that speaks directly to your audience.
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What is Out-of-Home (OOH) Advertising?
Out-of-home advertising (OOH) encompasses all types of advertising that tries to reach a consumer out of the house. In attempts to seek new ways to reach consumers and heighten customer awareness, OOH serves as an alternative medium from the conventional TV and radio ads for deploying messages. Traditionally, the most common form of OOH advertising has been the billboard, but as today's technologically advanced society continually pushes forward, it has allowed for new forms of OOH advertising to immerge in this industry.
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