Communications Challenge:

Neiman Marcus is faced with selling product that has a tremendous amount of detail, which needed to be supported in a more subliminal, tasteful manner. They wanted to introduce in-store technology in support of its own brand and some of its merchandise in a low-key, high style way. The challenge was to find a way for cosmetic companies to make brand statements at the counter utilizing minimal counter space.

The Dynamic Media Solution:

Working within the design parameters and the concept developed by Iganz Gorischek (V.P. of Visual Merchandising), Impart Media Group, Inc. integrated a 4” LCD, speaker, and control circuitry into this single channel display. Customers are drawn over by the video movement in an unexpected location, right in the elegantly designed cosmetics mirror. While watching the informative video there is a natural introduction for further conversation with the sales associates.